Podcasting is a great way to build a community, share your messaging, and build a brand.
I've done podcast launch consulting, editing, and recently helped launch and produce The Buzzer Podcast. Podcasting is a great way to connect with people, so you'll want to think through how you're going to build a community and an audience.
To start podcasting you need a few things: A microphone, Editing software, a syndicator, and a basic website.
Here's a list of tools that I suggest for people starting out with podcasting:
You've got your concept, branding, and have all the equipment and software ready to go. What now?
You'll want to release your episodes on a consistent basis. This helps keep your audience engaged and looking for your podcast on that schedule. For most people, a podcast isn't their full-time gig, so it can be difficult to keep up with that schedule, especially if you're doing a weekly podcast. Record at least 3-5 episodes before pushing publish on your podcast host. This way, you have a bit of runway if you get busy.
You'll want to write some good show notes that entice people to listen and give people access to resources you've talked about in the episode, in written form. This also helps you with SEO and gaining more traction to your podcast.